In Brief
Thoughts, tips, and straight talk on web design, SEO, branding, and running a business online.
Email vs Social Media Marketing: Where Your Time Actually Pays Off
We meet a lot of business owners who are quietly exhausted by their own marketing. They’re posting on…
Mailchimp vs the Alternatives
For a lot of South African businesses, “email marketing” still means Mailchimp. They opened the free account in…
Image SEO Basics
Most small business websites in 2026 are dragging around hundreds of megabytes of poorly-named, badly-compressed, alt-text-free images. Each…
12 Newsletter Ideas for Small Businesses When You’re Stuck
Every business owner we work with hits the same wall eventually. The newsletter is overdue. The cursor is…
Google Search Console Guide
Google Search Console (GSC) is free, takes ten minutes to set up, and tells you more about your…
Why Your Email Open Rate Isn’t the Metric You Think It Is
For about a decade, email open rate was the headline metric in every email marketing dashboard. Open it…
Page Titles and Meta Descriptions
The single fastest SEO win available to most small businesses is fixing their page titles and meta descriptions.…
Email Subject Lines That Get Opened (and the Ones That Get Binned)
The first thing your subscriber sees isn’t your email. It’s the subject line. And in an inbox with…
Keyword Research for Small Businesses: A Plain Guide
Most small businesses approach SEO by writing pages they think their customers want, optimised for keywords they assume…
Email Design in 2026: Why Plain Looks Are Winning
For two decades, email design meant getting clever. Glossy headers, multi-column layouts, branded everything, image-heavy templates that took…
