In Brief
Thoughts, tips, and straight talk on web design, SEO, branding, and running a business online.
Internal Linking
Of all the SEO tactics available to a small business owner, internal linking is the most under-used and…
How long does a WordPress site build take?
The honest answer is: it depends. A five-page brochure site takes a fraction of the time a custom…
How to Get Google Reviews That Actually Help Your Local SEO
If Google Business Profile is the most important thing you set up, Google reviews are the most important…
Why Your Emails Land in Spam (and How to Fix It)
You can write the perfect email and it’ll do nothing if it never reaches the inbox. Email deliverability…
Abandoned Cart Emails That Actually Recover Sales (SA E-Commerce Guide)
Around 70% of online shopping carts get abandoned. Someone adds your product, gets to checkout, and disappears. The…
What Is E-E-A-T and Why AI Tools Care About It
E-E-A-T is not a ranking signal in the traditional sense. Google does not have a single “E-E-A-T score”.…
How Often Should You Email Your List?
“How often should you email your list?” is the most-asked question we get on email marketing. It is…
Email Welcome Sequence: What to Send (and Why the First 5 Matter Most)
When someone signs up to your email list, they are never more interested in you than they are…
NAP Consistency: Why Your Business Details Everywhere Have to Match
NAP stands for Name, Address, Phone. Three of the most boring pieces of information in your business, and…
Google Business Profile Setup (SA)
If you run a small business in South Africa and you’re trying to figure out where to start…
WordPress security basics for South African small businesses
WordPress powers around 43% of all websites. That makes it the most targeted platform on the internet by…
How to Build an Email List Worth Emailing
Most small businesses have an email list. Far fewer have an email list worth anything. The difference isn’t…
FAQ Schema Markup for Small Businesses: A Simple Guide
FAQ schema is a piece of code you add to your page that tells Google (and AI tools)…
POPIA and Email Marketing in South Africa
South Africa’s Protection of Personal Information Act has been fully enforceable since July 2021, and yet most small…
