SEO Services
Get found by the people who are already looking
SEO isn’t about gaming Google. It’s about making sure your website shows up where your customers already are, and keeps showing up, month after month, without paying for every single visit.
The Cruise Ship.
Think of your website like a cruise ship.
Paid ads are like speedboats. They bring people directly to your ship and charge you for every single trip. The moment you stop paying, the boats stop coming and the ship sits empty.
SEO is different. SEO is about steering the ship – moving your website into the ports where people are already waiting for exactly what you offer. Once you’re docked in the right places, people keep coming aboard day after day, without a media budget behind every visit.
It’s not about quick traffic. It’s about positioning your website where demand already exists – and building the kind of visibility that compounds over time.
SEO doesn’t have to cost a fortune or come with a side of confusion.
Some agencies will sell you a twelve-month retainer, a forty-slide strategy deck, and a vocabulary lesson you didn’t ask for. The invoices are big, the jargon is bigger, and six months in you’re still not entirely sure what’s actually been done or whether it’s working.
We don’t operate that way.
Good SEO is consistent, unglamorous work – the kind that compounds quietly in the background while you get on with running your business. You don’t need to understand every algorithm update or memorise what a canonical tag is. You just need someone who does, and who will explain what matters when it matters.
We work with businesses that are starting from scratch, businesses that have been burned by overcomplicated strategies that went nowhere, and businesses that just want to make steady, measurable progress without the theatre.
Why keywords matter
Every time someone types a phrase into Google, they’re telling us something valuable – what they want, how ready they are to buy, and how they describe the problem they’re trying to solve. Keywords are how we listen to that.
Focus on searches that signal buying intent – not just browsing
Prioritise the pages most likely to drive enquiries, leads, or sales
Identify gaps in your current content that competitors are filling
Measure whether your visibility is genuinely improving over time
SEO that’s strategic, not just tactical.
A lot of SEO work gets done in isolation – a few tweaks here, a blog post there, no real thread connecting it all. We don’t work that way.
Every piece of work we do is part of a bigger picture. Keyword research informs content. Content supports pillar pages. Pillar pages build category authority. Authority drives rankings. Rankings drive traffic. Traffic drives revenue.
Whether you’re starting from a full baseline audit or adding SEO support to an existing site, we build on a clear strategy – and every billable unit connects back to it.
We offer SEO as both project-based work and ongoing monthly retainers, with full transparency on deliverables at every stage.
Two steps, in the right order.
SEO works best in sequence: discovery first, then implementation. Start with Step 1 to see exactly where you stand, then move into Step 2 to fix it.
We dig into where you stand: a baseline report, keyword research, competitor analysis, and a full content and technical audit. You get a clear picture of what is working, what is not, and what to fix first.
We act on the audit: a keyword cluster map, pillar and supporting content, on-page optimisation, metadata, internal linking and schema. The groundwork that gets you found.
What we can help with.
Most clients combine several of these into a monthly retainer – we’ll recommend the right mix based on where your site is and what it needs.
Before we optimise anything, we need to understand where you stand. These are the diagnostic and discovery units – the ones that tell us what to do and in what order.
SEO Baseline Report
New client onboardingEvery new SEO engagement starts here. A comprehensive snapshot of where your site stands right now – rankings, organic traffic, authority score, AI visibility, keyword performance, and competitive context. Delivered as a client-ready presentation deck and used as the benchmark against which all future progress is measured.
SEO Sitemap & Content Audit
Scoped to site sizeA thorough review of your site’s current content and structure – what’s working, what’s underperforming, what’s duplicated, and what’s missing. Covers all pages and posts, identifies structural issues, content gaps, cannibalisation, and thin content. Delivered as a written report with clear recommendations, prioritised so you know where to start.
SEO Technical Audit
A deep look under the bonnet of your website. We review Core Web Vitals, crawl errors, broken links, redirect chains, indexing issues, robots.txt, and sitemap.xml – then deliver everything as a prioritised fix list your developer can act on immediately.
SEO Keyword Research
The foundation of any SEO strategy worth having. We identify the keywords your target audience is actually searching for, surface content gaps on your current site, and group everything into clusters you can act on. Delivered as a clear, prioritised list.
SEO Competitor Analysis
Up to 5 competitorsA focused look at how your closest competitors are performing in search – what keywords they rank for, where their content is strong, where the gaps are, and where you have a realistic opportunity to outrank them. Delivered as a clear summary with actionable positioning insights.
SEO Keyword Cluster Map
Organises your keyword research into logical topic clusters and maps them to existing or planned pages on your site. The result is a clear content architecture – you’ll know exactly which pages to build, which to optimise, and in what order to tackle them for the fastest results.
The work that happens directly on your site – improving what’s already there and making sure every page is doing its job in search.
SEO Page Optimisation
Existing pagesGot pages that aren’t performing as well as they should? We dig into the keywords, rewrite or refine the copy, tighten up the heading structure, and add the internal links that help Google understand where the page fits in your site.
SEO Metadata Sweep
Up to 20 pagesYour page titles and meta descriptions are what show up in Google search results – they need to be keyword-aligned, compelling, and within the right character counts. We review and rewrite these across up to 20 pages.
SEO URL & Redirect Audit
Messy URLs and broken redirects cost you rankings and frustrate users. We review your URL structure against SEO best practice, identify any redirect chains or dead ends, and implement the fixes so link equity flows properly.
SEO Internal Link Audit & Update
Internal links are one of the most underused SEO tools available. We audit your existing internal linking, identify pages that are isolated or under-supported, and implement priority links that help both users and search engines navigate your site more effectively.
SEO Schema Markup
Structured data tells search engines exactly what your content is about – and done right, it improves how your pages appear in results and increases your chances of being cited in AI-generated answers. We add or update schema markup for FAQs, products, local business listings, and articles.
Creating the pages and articles that build topical authority over time – structured to rank, written for real people.
SEO Pillar Page
New pageA pillar page is the cornerstone of a topic cluster – a comprehensive, well-structured page that establishes your authority on a subject and links out to supporting content around it. We handle the keyword research, write the copy, build the page, and set up the internal links that make it work hard in search.
SEO Services Hub Page
New pageA well-structured services hub page acts as the central node for all your service or product category pages – helping search engines understand your site’s structure and giving users a clear starting point.
SEO Content
Articles & topic clustersFrom a single targeted article to a full topic cluster, we handle the keyword research, write content that’s optimised for both readers and search engines, and publish it to your site. Every article is designed to build topical authority and support your rankings over time.
SEO Content Calendar
1 to 3 monthsA structured plan for your content over the next one to three months, built around your keyword clusters and any relevant seasonal opportunities. We map out topics, recommended titles, target keywords, and a publish order that builds authority progressively.
For businesses that want to show up in local search and make the most of Google’s own platforms.
Google Business Profile Audit & Optimisation
Your Google Business Profile is often the first thing a potential customer sees – and most businesses leave it half-finished. We review and update your profile for completeness, ensure your categories, services, and descriptions are keyword-aligned, and set up a posting structure to keep it active and relevant.
The work that keeps everything on track – measurable, transparent, and always tied back to what actually matters for your business.
SEO Monthly Report
A clear, concise summary of how your site performed in search over the past month. Covers keyword ranking movement, organic traffic trends, wins worth noting, and the priorities we recommend focusing on next. Designed to keep you informed without drowning you in data.
Ready to start showing up?
Whether you need a one-off audit or an ongoing SEO partner, let’s have a conversation about where your site is and what it could be doing better.
Further reading
