Email Marketing
Why Your Emails Land in Spam (and How to Fix It)
You can write the perfect email and it’ll do nothing if it never reaches the inbox. Email deliverability…
Abandoned Cart Emails That Actually Recover Sales (SA E-Commerce Guide)
Around 70% of online shopping carts get abandoned. Someone adds your product, gets to checkout, and disappears. The…
How Often Should You Email Your List?
“How often should you email your list?” is the most-asked question we get on email marketing. It is…
Email Welcome Sequence: What to Send (and Why the First 5 Matter Most)
When someone signs up to your email list, they are never more interested in you than they are…
How to Build an Email List Worth Emailing
Most small businesses have an email list. Far fewer have an email list worth anything. The difference isn’t…
POPIA and Email Marketing in South Africa
South Africa’s Protection of Personal Information Act has been fully enforceable since July 2021, and yet most small…
Email vs Social Media Marketing: Where Your Time Actually Pays Off
We meet a lot of business owners who are quietly exhausted by their own marketing. They’re posting on…
Mailchimp vs the Alternatives
For a lot of South African businesses, “email marketing” still means Mailchimp. They opened the free account in…
12 Newsletter Ideas for Small Businesses When You’re Stuck
Every business owner we work with hits the same wall eventually. The newsletter is overdue. The cursor is…
Why Your Email Open Rate Isn’t the Metric You Think It Is
For about a decade, email open rate was the headline metric in every email marketing dashboard. Open it…
