Email Marketing
Small Business Newsletter Ideas: Which Format Suits You?
Most small businesses start their newsletter the same way: they pick a template, write a few things they…
Newsletter Ideas for Your Business (10 That Actually Work)
Most business owners start a newsletter with good intentions. Then the second send comes around and they stare…
Mailchimp vs Klaviyo: Which One Should You Use?
Both Mailchimp and Klaviyo are solid email marketing platforms. The reason people end up confused is that they’re…
The Post-Purchase Email Sequence Every Online Store Needs
Post-purchase emails are opened more than almost any other type of commercial email. Your customer just gave you…
Email Marketing for E-Commerce: Where to Start
Email consistently outperforms almost every other marketing channel for online stores. The return on investment is high because…
Why Your Emails Land in Spam (and How to Fix It)
You can write the perfect email and it’ll do nothing if it never reaches the inbox. Email deliverability…
Abandoned Cart Emails That Actually Recover Sales (SA E-Commerce Guide)
Around 70% of online shopping carts get abandoned. Someone adds your product, gets to checkout, and disappears. The…
How Often Should You Email Your List?
“How often should you email your list?” is the most-asked question we get on email marketing. It is…
Email Welcome Sequence: What to Send (and Why the First 5 Matter Most)
When someone signs up to your email list, they are never more interested in you than they are…
How to Build an Email List Worth Emailing
Most small businesses have an email list. Far fewer have an email list worth anything. The difference isn’t…
