Email Marketing
POPIA and Email Marketing in South Africa
South Africa’s Protection of Personal Information Act has been fully enforceable since July 2021, and yet most small…
Email vs Social Media Marketing: Where Your Time Actually Pays Off
We meet a lot of business owners who are quietly exhausted by their own marketing. They’re posting on…
Mailchimp vs the Alternatives
For a lot of South African businesses, “email marketing” still means Mailchimp. They opened the free account in…
Email Design Best Practices for Graphics (2025/2026 Guide)
Most small businesses fall into one of two traps with email graphics: they either send emails that are…
12 Newsletter Ideas for Small Businesses When You’re Stuck
Every business owner we work with hits the same wall eventually. The newsletter is overdue. The cursor is…
Why Your Email Open Rate Isn’t the Metric You Think It Is
For about a decade, email open rate was the headline metric in every email marketing dashboard. Open it…
Email Subject Lines That Get Opened (and the Ones That Get Binned)
The first thing your subscriber sees isn’t your email. It’s the subject line. And in an inbox with…
Email Design in 2026: Why Plain Looks Are Winning
For two decades, email design meant getting clever. Glossy headers, multi-column layouts, branded everything, image-heavy templates that took…
