AEO
Answer Engine Optimisation
How to Track Whether AI Tools Are Citing Your Business
Unlike SEO, AEO does not yet have a clean, built-in analytics dashboard. Google Search Console tells you what…
Local AEO: How SA Small Businesses Can Show Up in AI Answers
When someone asks ChatGPT or Perplexity “who does good web design in Johannesburg?”, the answer comes from somewhere.…
Voice Search Optimisation for Small Businesses
“Hey Google, find a web designer near me.” Voice search is no longer a novelty. Voice queries now…
What Is E-E-A-T and Why AI Tools Care About It
E-E-A-T is not a ranking signal in the traditional sense. Google does not have a single “E-E-A-T score”.…
FAQ Schema Markup for Small Businesses: A Simple Guide
FAQ schema is a piece of code you add to your page that tells Google (and AI tools)…
How to Write Content That AI Answers Will Quote
Most content gets written for humans who read linearly. AI tools do not read linearly. They scan for…
Zero-Click Searches: What They Mean for Your Website
In 2025, nearly 69% of Google searches end without the user clicking on a single link. Not because…
How Google AI Overviews Work (and How to Get Cited)
At the top of a growing number of Google searches, there is a box that answers the question…
AEO vs SEO: The Difference and Why You Need Both
“Should I be doing AEO or SEO?” is the wrong question. You need both. But they are different…
What Is Answer Engine Optimisation (AEO)?
You type a question into Google. Instead of ten blue links, there is a paragraph at the top…
