In Brief
Thoughts, tips, and straight talk on web design, SEO, branding, and running a business online.
How to choose a WordPress developer in South Africa
There are a lot of people offering WordPress websites in South Africa. The range in quality, reliability and…
Small Business Newsletter Ideas: Which Format Suits You?
Most small businesses start their newsletter the same way: they pick a template, write a few things they…
How to Track Whether AI Tools Are Citing Your Business
Unlike SEO, AEO does not yet have a clean, built-in analytics dashboard. Google Search Console tells you what…
Newsletter Ideas for Your Business (10 That Actually Work)
Most business owners start a newsletter with good intentions. Then the second send comes around and they stare…
WordPress plugin conflicts explained
A plugin conflict happens when two or more plugins interfere with each other, or when a plugin is…
Mailchimp vs Klaviyo: Which One Should You Use?
Both Mailchimp and Klaviyo are solid email marketing platforms. The reason people end up confused is that they’re…
Local SEO vs National SEO: Which Does Your Business Need?
The distinction matters more than most people realise, because they require different tactics and compete in very different…
Local AEO: How SA Small Businesses Can Show Up in AI Answers
When someone asks ChatGPT or Perplexity “who does good web design in Johannesburg?”, the answer comes from somewhere.…
How to Get More Google Reviews for Your Business
Google reviews do two things at once: they help your local search rankings, and they give potential clients…
AEO, GEO, LLM, Schema: AI Search Terms Explained
If you’ve been in a meeting, read a marketing newsletter, or spoken to a web developer recently, you’ve…
The Post-Purchase Email Sequence Every Online Store Needs
Post-purchase emails are opened more than almost any other type of commercial email. Your customer just gave you…
Email Marketing for E-Commerce: Where to Start
Email consistently outperforms almost every other marketing channel for online stores. The return on investment is high because…
Voice Search Optimisation for Small Businesses
“Hey Google, find a web designer near me.” Voice search is no longer a novelty. Voice queries now…
How to Add PayFast to Your WordPress Website
PayFast is the most widely used payment gateway for South African e-commerce, and for good reason. It supports…
