In Brief
Thoughts, tips, and straight talk on web design, SEO, branding, and running a business online.
Internal Linking
Of all the SEO tactics available to a small business owner, internal linking is the most under-used and…
How to Get Google Reviews That Actually Help Your Local SEO
If Google Business Profile is the most important thing you set up, Google reviews are the most important…
Why Your Emails Land in Spam (and How to Fix It)
You can write the perfect email and it’ll do nothing if it never reaches the inbox. Email deliverability…
Abandoned Cart Emails That Actually Recover Sales (SA E-Commerce Guide)
Around 70% of online shopping carts get abandoned. Someone adds your product, gets to checkout, and disappears. The…
How Often Should You Email Your List?
“How often should you email your list?” is the most-asked question we get on email marketing. It is…
Email Welcome Sequence: What to Send (and Why the First 5 Matter Most)
When someone signs up to your email list, they are never more interested in you than they are…
NAP Consistency: Why Your Business Details Everywhere Have to Match
NAP stands for Name, Address, Phone. Three of the most boring pieces of information in your business, and…
Google Business Profile Setup (SA)
If you run a small business in South Africa and you’re trying to figure out where to start…
How to Build an Email List Worth Emailing
Most small businesses have an email list. Far fewer have an email list worth anything. The difference isn’t…
POPIA and Email Marketing in South Africa
South Africa’s Protection of Personal Information Act has been fully enforceable since July 2021, and yet most small…
Local SEO for Johannesburg Businesses: A Practical Guide
If your business serves Johannesburg, Sandton, Randburg, or any specific suburb -most SEO advice you’ll read online doesn’t…
Should Your Business Actually Be on LinkedIn?
LinkedIn gets recommended a lot. Every business book, every marketing podcast, every consultant: “You should be on LinkedIn.”…
Google Business Profile: The Most Underrated Free Marketing Tool
If you’re a small business and you’ve done the bare minimum on your Google Business Profile, you’re leaving…
Why Your Social Media Isn’t Working And What to Fix
If you’ve been posting on social media consistently for six months and seeing nothing for it – no…
