In Brief
Thoughts, tips, and straight talk on web design, SEO, branding, and running a business online.
AEO, GEO, Schema: What to Actually Do on Your Website
If you’ve read our breakdown of what AEO, GEO, LLM and Schema actually mean, this is the next…
Image SEO Basics
Most small business websites in 2026 are dragging around hundreds of megabytes of poorly-named, badly-compressed, alt-text-free images. Each…
12 Newsletter Ideas for Small Businesses When You’re Stuck
Every business owner we work with hits the same wall eventually. The newsletter is overdue. The cursor is…
Google Search Console Guide
Google Search Console (GSC) is free, takes ten minutes to set up, and tells you more about your…
Why Your Email Open Rate Isn’t the Metric You Think It Is
For about a decade, email open rate was the headline metric in every email marketing dashboard. Open it…
Do I need a WordPress maintenance plan?
Most WordPress sites run quietly in the background with no one looking after them. Until they do not.…
Page Titles and Meta Descriptions
The single fastest SEO win available to most small businesses is fixing their page titles and meta descriptions.…
AEO vs SEO: The Difference and Why You Need Both
“Should I be doing AEO or SEO?” is the wrong question. You need both. But they are different…
Email Subject Lines That Get Opened (and the Ones That Get Binned)
The first thing your subscriber sees isn’t your email. It’s the subject line. And in an inbox with…
On-Page SEO: What to Fix on Your Website Right Now
On-page SEO refers to everything on your actual website pages that you can control: titles, headings, content, images,…
Why Your Website Isn’t Showing Up on Google
You built the site. You paid for hosting. You told people the URL. But when you search for…
Keyword Research for Small Businesses: A Plain Guide
Most small businesses approach SEO by writing pages they think their customers want, optimised for keywords they assume…
Email Design in 2026: Why Plain Looks Are Winning
For two decades, email design meant getting clever. Glossy headers, multi-column layouts, branded everything, image-heavy templates that took…
What Is Answer Engine Optimisation (AEO)?
You type a question into Google. Instead of ten blue links, there is a paragraph at the top…
