We started with Nexus Physical Rehab the way we start every SEO project, with a Step 1 discovery and audit, so the strategy rests on evidence rather than hunches.
We mapped current rankings and visibility, researched the terms people use when they are looking for rehab and injury help, checked what others in the space rank for, and ran a technical and content audit of the site.
What it surfaced: real room to grow. High-intent search terms the site could compete for but was not. Technical and on-page fixes that make a site easier for Google to read and trust. And content gaps where common patient questions were going unanswered.
What we delivered, and the goal: a clear, prioritised roadmap, quick wins first and bigger moves mapped out. The aim is to own the searches that bring patients in, rehab, sports massage and injury help in the practice’s area, and to keep climbing rather than stalling after launch.
What followed: the audit set the direction for a bigger push, a full website refresh with new copywriting, a content plan built straight off the keyword research, and a set of branded social graphics carrying the same message off-site. The audit is the map, the rest is the journey.
Part of the plan: this audit kicked off an ongoing engagement, not a single deliverable. It led straight into the website refresh, the content plan and the social work, and it keeps guiding the search work as we go.
Live at nexusphysicalrehab.com
